What’s your 2012 Resolutions?
2012 is just round the corner and we all want to hit the ground running. There are signs that 2012 for the real estate business in Greater Vancouver and Fraser Valley will be more challenging. With slower growth and economic uncertainties around us in BC/Canada, south of the boarder, across the pacific and Atlantic oceans.
Activity has gone down since May, 2011 and we are hoping that 2012 will come through without too much disruption to the local market, especially from China. In recent months, the property markets all across China were under tremendous stress. In many places prices had dropped 30% or more.
We should take stock of what’s happening around us and chart our New Year’s resolutions for 2012:
1. Discard what’s not working and move on
Take stock of the things that are not working and decide what works for you. Success in this business has a lot to do with how we spend our time doing the right things. If you are into social media, how your networks helping your business?
Having more face time with customers and old-school newspaper advertising are vital to our business. Print advertisements are relevant and read by home buyers and sellers. We have to be seen online and offline to be successful in our business. We cannot hope to be successful if we are “secret agents” that nobody knows us!
2. Move to a new company
Business models change with time and new ones are developed. Current 100% model works great the past 25 years and it will work well in the next 25 years. With the internet and technology, a further refinement in the business model has evolved. A “no-fee model” offered by Team 3000 Realty helps to eliminate your monthly fees all together!
3. Marketing online
More home buyers and sellers are searching for info online. Learn what online marketing is all about and subscribe to real estate blog sites like “real estate tomato”, “blood hound” “active rain”, etc. Blogging is important and should be the primary tool you should us to market yourself online.
4. Invest in new equipment
If you you have not been using a digital camera, it is time to buy one and use it to take pictures for your blog postings. Do you need a new printer or computer? Beside your smart phone, will an ipad help you on the road meeting with your prospects? Invest in the equipment you need.
5. Set realistic goals
Are your goals realistic? Draw up a business plan and work out the budgets for advertising and marketing to achieve your goals. What did you achieve in term of sales and commission earned for 2011? What are the goals you are on target, and what are those that you did not do well?
These are the 5 resolutions you can work with and if you follow through with each it will be an accomplishment.
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