Is the iPad the future of newspapers?

Below is an article in The Guardian by Alan Rusbridger, who says that a block of wood that he saw sixteen years ago showed him the future. And that future was the iPad.

Michael Arrington at TechCrunch on July 21, 2008 some two years ago wrote “We Want A Dead Simple Web Tablet For $200. Help Us Build It”. Apple’s ipad may not fit the ideal web tablet as envisioned by Michael in term of price and functionality. But, over time  ipad will response to what the consumers want, and a truly mobile internet device will be made available to the public.

As to the question above, Michael commented on the Apple iPad and the challenges that newspapers are facing.

“All the pressures the Internet put on newspapers – crushing the business model, unlimited competition, no need for tree massacres – are just amplified by the iPad”.

You can read Michael’s post on Seeking Alpha “Can the iPad Save the Newspapers?”

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Can Steve Job make history a second time?

Below is an article by Erick Schonfeld, Co-Editor of TechCrunch (www.techcrunch.com) published in “Seeking Alpha” on April 11, 2010:

Is Steve Jobs Ignoring History, Or Trying to Rewrite It?

Very few people get the chance to make history. Even fewer get the chance to make it twice. Perhaps that is why it is so fascinating to watch Steve Jobs as he tries to usher in the era of mobile touch computing today, just as he ushered in the era of the personal computer three decades ago. But I wonder whether he is repeating the very same mistakes which relegated Macs to a niche market. Or did he learn from those mistakes so that Apple (AAPL) comes out on top this time?

Jobs is once again pitting Apple’s complete product design mastery against the rest of the industry, except this time he thinks he will prevail. Whether it is his repeated moves to keep Adobe’s Flash off the iPhone or his growing rift with Google (GOOG) over Android, Jobs is making the iPhone and iPad a relatively closed system that Apple can control. Read more…

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Related sites:

-  Why Affiliate Marketing?

-  Find Your Niche – Affiliate Marketing

-  Affiliate marketing

-  Internet Marketing – A Maze of Misinformation

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Facebook surpassed Google in weekly search!

HitWise is reporting that for the week ending March 13, Facebook overtook Google as the site to get the most US visits.  Facebook Inc., the world’s largest social-networking site, surpassed Google Inc.’s search engine in weekly hits to become the most visited Web site in the U.S. for the first time.

Facebook.com accounted for 7.07 percent of visits in the week ended March 13, topping Google.com’s 7.03 percent.  Facebook almost tripled its visits from a year earlier, compared with 9 percent growth at Google, the most popular search engine. The share of visits to Facebook.com for this week has increased 185% over the same week last year, while Google increased only 9% in the same time. Facebook and Google accounted for 14% of all US internet visits last week.

How serious a threat Facebook is to Google?

The last couple of years, Facebook has gone from a college photo-sharing site to a burgeoning business- networking platform for self-promotion, advertising and multimedia interaction. With new apps and add-ons, Facebook users can send each other a virtual drink, create and host events, advertise their businesses through social ads, and more.

When attracting ad dollars — the lifeblood of the online world — social networking advertising is not significant.  In 2007, advertisers spent $21.4 billion into ads on the Web and within e-mail, and that number was projected to reach  $27.5 billion in 2008, according to eMarketer.com. Social-networking sites attracted just $920 million in advertising revenue, an anemic 4.3 percent.  And despite the buzz, the share in 2008 will grow to only 5.7 percent.

Facebook for networking and marketing

While many people just use Facebook as a social connector, you can use Facebook – quite successfully, as a self-marketing tool. Facebook ads are pay-per-click. This means that you bid on keywords relevant to your business in an auction. Bid for keywords that aren’t as popular, and you will gain a better chance of winning your bid for a lesser amount.

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