There are no shortage of ideas and emails sent to your mail box on “making money online”. While social media like Face Book, Twitter, My Space, etc are effective communication tools, most small businesses have difficulties in understanding and how they can effctively use these socail media tools to promote their products or services.

Email marketing

A simpler form of socail media communication is none other than the use of a email system to connect with your visitors. Email communication is now almost universal for people to communicate with one another, and by far a better socail media tool in promoting your business. A good marketing system by email will point to some form of “email contact system” and “systematic follow-up”, regular newsletters or product promotions, etc to keep your mailing list recipients interested to remain on your list.

Keeping it simple

“keeping it simple” can be most effectively in marketing your products of services online. If you can spend a $1 and make $2 on a legitimate product that appeals to tens or thousands of interested people, you have a formula for success. The investment of a $1 is your cost for marketing – this may be your domain and hosting it, auto-responder/email contact system, markeing and promotion through adwords, banners, etc.

Most e-goods and affiliate marketeres are working on finding better ways to leverage their efforts to generate the sale revanues exceeding their cost of marketing. When your work on a system that generate the $2 revenue with $1 investment, you are on your way to building a sustainable online business.

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