Marketing Online

Real Estate Marketing Online

The internet has empowered consumers who now have ready access to real estate info, and to research the real estate market before buying or selling their homes.

Consumers are looking for real estate information. And, if your website doesn’t offer them what they are searching, they are gone in a few seconds. Conversely, if your website has the things they are seeking, they will stick around. You have a good chance they will bookmark your website and return another time.

Not Just Any Website

ABL-Web MLS home searchWhen you are competing for the attention of customers, you need to have a website that is worth having – watch video.  You need to have a website that home buyers and sellers like.

“Build a strategy that will be strong in all markets”

For metro Vancouver and Fraser Valley, ABL’s Website is one of the dozen or so MLS® Reciprocity IDX Websites that provides searchable ‘Active Listings’ provided by the real estate boards of Greater Vancouver, Fraser Valley, and Chilliwack.

A tool for your business.

The purpose of having your own MLS® Reciprocity website is branding you and your business and to connect with home buyers or sellers.

You website should provide two key functions:

  1. Tell online visitors who you are and why consumers should work with.
  2. Acts to connect consumers to you and to use your service. 

Unfortunately, as per real estate marketing coach Sean Callahan from San Diego, that “most real estate websites are completely useless“.

Find out how ABL’s Website can help you connect with new clients for your business.  If you have questions on the pros and cons of various IDX Providers’ websites, you are welcome to talk to JamesWong at 604-721-4817 or email James.

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