Beyond Web 2.0
Online success and web 2.0
There are now more than 1.5 billion people online. That means that no matter what your product or service, it is likely that there are people who are interested in your product. Internet marketing is the future and effective use of the internet for target marketing will help you sell a lot more products.
The World Wide Web that we know in the 1980s is vastly upgraded, improved and modernized, and it is now refer to by the internet world as Web 2.0. With the increase in band-width, Web 2.0 allows web applications that facilitate interactive information sharing, social-networking, video-sharing, user-centered, etc.
In contrast, non-interactive websites may be less appealing to online visitors. Increasingly, online marketers now incorporate more of the Web 2.0 applications to attract and engage their online visitors. You’ll appreciate how connected we are to the internet by watching “The State of the Internet” by Jesse Thomas, CEO and Founder of JESS3.
Web 2.0 internet marketers are now using:
- Social networking sites like Facebook, Myspace, LinkedIn, Diggs and Twitter to boost their online presence.
- Leverage online “viral marketing” to build their online communities.
- Use blogs, RSS feeds, email marketing – offers, newsletters and autoresponders to stay in touch with their customers.
- Use online videos, podcasts, webinars to attract new customers.
- Website content building, search engine optimization, link building, article submission to attract online visitors.
If you can attract the right people to your product that offers the solution to their problems, you have a chance to make a sale. The wider your marketing reach and the more effective your message or offer, the more customers you can sell to.
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