Marketing Real Estate Online – Part Two

Internet Marketing Using ABL’s Website

ABL’s Website (here is a sample working website) has 3 search functions consumers can use to find homes for sale on the MLS® System. By far, the ‘Property Search‘ function is the most used and allows consumers to quickly find homes for sale in a city,  and to locate homes for sale in a particular neighborhood.

1) ABL’s Property Search

ABL’s “Property Search” box (below the header banner) allows home buyers to define the city, housing type and price range to find homes for sale on the MLS® System.  When the “Search” button is clicked, a list of 20 homes (filtered according to the search criteria) is displayed on each page.

Clicking the green “Property Details” button will display the property info including photos and the location  of the property – as shown in the example here.  The green “Contact Us About This Property” button opens the contact form linking an inquiry to you by email.

2) Using Address Search Function

Agents who are marketing to a niche market for buyers for condos in Downtown Vancouver, Burnaby, Richmond or any other cities, can use ABL’s address search function to target their home buyers.

The ‘Address Search’  function and the url that will pull condos for sale is located in the ‘Property Search’ box. Located to the right of the call-to-action  ‘Start Your Property Search’ arrow is a box with the text ‘Enter Address’.

An agent wanting to promote River Green condos near to Richmond’s Olympic Oval can get the url for all condos listed for sale at River Green by typing the road name ‘Brighouse’, then select Richmond, apartment/condo and click  the Search button to show the condos listed for sale.

3) Map Search Function

Vancouver HomelistThis is a visual search for homes listed on the MLS® System. You can start by clicking on the ‘Google MLS® Listings Search; banner located on the left navigation bar. The screen that opens is as shown by the screencast here.  The housing type is then selected and after checking the price range for the homes to be pull, you can click the ‘City’ (red dot will show the text when the mouse is hovered over it) where you want to search the homes that are for sale.

The homes for sale for example 3-bedroom, 2-bath townhouses in Richmond under $500,000 will show up as shown here.  Each of the home logo when mouse-over, will show the address of the property.  When any of the logo is clicked, it will display a brief summary of the listing as shown here. By clicking the ”More Information’ link, the detailed property info is shown.

The contact form can be accessed through the green ‘Contact US About This Property’ button.  The screencast for the form is as shown here.

For more information on marketing your real estate service using the Internet, you are welcome to  contact James Wong at 604-721-4817 or email James at

Related Links

  1. Marketing Real Estate Online – Part One
  2. Marketing Real Estate Online – Part Three

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